We are not a logo factory. We are brand creators and builders.
Our methodology merges nearly two decades of visual culture with a rigorous strategic vision. But technique alone is cold. That is why we reclaim the value of the human touch.
We believe the best solutions are born from deeply understanding the person behind the project. We don’t work for clients; we work with people.
(A)
With a close and adaptive approach
We help national and international brands transcend their category. We do this by providing differentiating and functional solutions that integrate branding and web technology. Our goal is to elevate our clients’ perception of value, ensuring their image matches the quality of their product.
(B)
Strongly defined values
Strategic Proximity
We are accessible, not unreachable. We eliminate the typical barriers of large agencies. You talk to the person who designs, the person who builds, and the person who decides. This closeness allows us to react quickly and precisely while creating bonds and building a real relationship.
Creative rigor
Creativity without functionality is art, not design. Every aesthetic decision we make responds to a functional «why» and a business objective.
Visual honesty
We advocate for a simple discourse. We strip away the superfluous to stay with the essence. If it doesn’t add value to the brand, it is unnecessary.
Total adaptability
As a team made up of complementary profiles (Branding + Web), we mold ourselves 100% to the needs of the project, offering a tailor-made response, never standardized.
( C )
We are not a provider that executes assignments; we are the partner that understands your business. We approach every project from a transverse vision: we analyze the need, build the strategy, and design the solution. Our flexible structure allows us to adapt to the scale of each challenge, always guaranteeing consistency, functionality, and direct contact without intermediaries.
01. Branding and Brand Strategy
The soul of your project, with its own voice.
We don’t just design logos; we build unique and timeless brands. We believe the success of a product lies in a solid strategy that defines who you are and how you want to be perceived. We accompany you throughout the process: from naming and brand narrative to visual identity and tone of voice. We create a coherent discourse that connects with your audience and lasts over time.
02. Art direction
Aesthetics with purpose and visual coherence.
At Estudio Tipo, art direction is the common thread that ensures every graphic element communicates your brand values. Under the vision of our art directors, we supervise every visual detail to achieve a polished and balanced aesthetic. Whether for a digital, editorial, or advertising project, we provide the artistic criteria that transforms an idea into a memorable visual experience.
03. Web design
Digital experiences that drive your growth.
Today, being present online is a necessity, but standing out is a strategy. We design and develop websites, applications, and platforms focused on user experience (UX/UI). We create digital tools that are not only visually appealing and functional but also aligned with your business objectives to help you grow, gain recognition, and obtain real results.
04. Packaging design
Love at first sight (on the shelf).
We know there isn’t a second chance to make a first good impression. We design packaging, labels, and cases that captivate from the first glance. Our goal is for your product to not only be seen but to stand out from the rest. We combine creativity and functionality to turn the packaging into an irresistible introduction that boosts the desire to purchase.
05. Editorial design
The power of the tangible and the senses.
We reclaim the importance of physical media. Through editorial art direction and the design of books, magazines, and catalogs, we seek to create unique tactile and visual experiences. The smell of paper, the texture of materials, and impeccable layout ensure your message is memorable. We also translate this sensitivity to digital publishing so that reading is fluid in any format.
06. Creative Communication
Messages that take your brand to the next level.
Original, unique, and striking. This is the visual discourse we create for your campaigns. We enhance your message through advertising creativity and graphic design to capture attention in a world saturated with impacts. We design slogans and graphic pieces that not only inform but also evoke emotion and ensure your brand is remembered for a long time.
(D)
Behind every brand we build, there is a direct and honest dialogue. TIPO was born in 2020 from the union of two careers totaling nearly 20 years of experience in the sector. We are the synthesis between visual culture and digital precision. No intermediaries, no heavy structures. Just two strategic partners committed to the success of your project.
Rafa Fuentes
Co-Founder & Brand Strategist
Responsible for creative direction and brand strategy. His approach is based on the power of visual culture and narrative to provide companies with their own voice.
Following his time at various communication agencies and his freelance stage, Rafa provides the global vision necessary to detect what makes a brand unique and how it should be expressed.
Goal: Consistency. That every piece, from the logo to the paper of a business card, tells the same story.
Skills: Branding, Art Direction, and Strategy.
Javier Morales
Co-Founder & Digital Designer
Responsible for product architecture and user experience. His approach combines technical precision with a functional aesthetic to transform complex ideas into intuitive interfaces.
After leading digital transformation projects and collaborating with brands from various sectors, Javier provides the perfect balance between technological innovation and human-centered design, ensuring every digital product is not only visually impeccable but also efficient.
Goal: Utility. That technology is invisible and user interaction is fluid, logical, and memorable.
Skills: Web & UX/UI Design, Frontend Development.
